OBJECTIVE

Balance always-on organic content for Silver Jeans with fast-moving trends—staying timely and relevant while creating social-first ideas that feels authentic to the brand, not reactive or forced.

SOLUTION

By using a mixture of monthly ongoing shoots, and one-off pop-up shooting, we maintain an active presence on social to foster brand awareness. We use a mix of flexible shooting and integrated post production to quickly capitalize on trends, leading to higher social engagement.